Stop Selling Leads.
Start Building a Book.
You generate demand. RIGHTSURE’s Famously Friendly Humans convert, service, and retain the customer. The result: new + renewal income and a real book of business you can grow — and eventually sell.
Compounding economics
Lead sales are one-time. Renewals compound. This model turns acquisition into durable revenue.
We handle conversion
Licensed sales, quoting, and close — done by a team that understands speed and follow-through.
We handle fulfillment
Policy changes, billing questions, claims help, retention, renewals — your partner ops team is built-in.
Who this is for
Performance-minded lead generation specialists, agencies, publishers, and platforms who want more than a cost-per-lead check — and prefer a partnership that grows month after month.
Lead gen agencies
SEO, PPC, paid social, funnel builders.
Publishers
Content sites, newsletters, comparison traffic.
Platforms
Embedded insurance for your user base.
Affinity groups
Member value programs with trust.
How the JV partnership works
You generate qualified demand
Drive insurance-ready prospects through your channels with clean attribution.
RIGHTSURE converts + fulfills
Licensed quoting, closing, and service handled by our Famously Friendly Humans.
You participate in new + renewal revenue
Instead of “selling leads,” you build a growing book of business with long-term value.
Start the conversation
No forms. No friction. Just a direct line to the team that builds partner channels.
Get Started TodayWhy RIGHTSURE
FAQ
Do you buy leads?
No. We don’t purchase leads. We build joint venture partnerships that share revenue and create a book of business.
Do I need an insurance license?
Typically no — you focus on marketing/demand gen while RIGHTSURE handles licensed sales and servicing. Final structure depends on activities and state rules.
How is attribution tracked?
Most partners use tracking links and partner IDs. Larger partners can explore deeper integration patterns.
What lines of business?
Auto and home are the foundation, with expansion options based on fit.
Build the asset. Let us run the agency.
If you can generate demand, RIGHTSURE can convert it — and together we build durable revenue that doesn’t reset every month.