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RIGHTSURE Wins Agent for the Future Award from Liberty Mutual Insurance

Joint Venture Partnership Model (Not Lead Purchasing)


Stop Selling Leads.
Start Building an Asset.

You generate demand. RIGHTSURE’s Famously Friendly Humans convert, service, and retain the customer. The result: new + renewal income and a real asset you can grow — and eventually sell.

Clarity upfront: RIGHTSURE does not buy leads. We create revenue-sharing partnerships where you build long-term value.
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New + renewal income
A sellable asset (book)
You stay unlicensed

Compounding economics

Lead sales are one-time. Renewals compound. This model turns acquisition into durable revenue.

We handle conversion

Licensed sales, quoting, and close — done by a team that understands speed and follow-through.

We handle fulfillment

Policy changes, billing questions, claims help, retention, renewals — your partner ops team is built-in.

Who this is for

Performance-minded lead generation specialists, agencies, publishers, and platforms who want more than a cost-per-lead check — and prefer a partnership that grows month after month.

Lead gen agencies

SEO, PPC, paid social, funnel builders.

Publishers

Content sites, newsletters, comparison traffic.

Platforms

Embedded insurance for your user base.

Affinity groups

Member value programs with trust.

How the JV partnership works

1

You generate qualified demand

Drive insurance-ready prospects through your channels with clean attribution.

2

RIGHTSURE converts + fulfills

Licensed quoting, closing, and service handled by our Famously Friendly Humans.

3

You participate in new + renewal revenue

Instead of “selling leads,” you build a growing book of business with long-term value.

Important (again, because it matters): RIGHTSURE does not purchase leads. This is a revenue-sharing partnership model designed to build an asset.

Start the conversation

No forms. No friction. Just a direct line to the team that builds partner channels.

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Your email will be pre-filled to speed up qualification (channel, volume, states).

Why RIGHTSURE

North America’s Most Awarded Insurance Firm
Famously Friendly Humans
Built for speed + retention
Get Started Today How it works

FAQ

No. We don’t purchase leads. We build joint venture partnerships that share revenue and create a book of business.

Typically no — you focus on marketing/demand gen while RIGHTSURE handles licensed sales and servicing. Final structure depends on activities and state rules.

Most partners use tracking links and partner IDs. Larger partners can explore deeper integration patterns.

Auto and home are the foundation, with expansion options based on fit.

Build the asset. Let us run the agency.

If you can generate demand, RIGHTSURE can convert it — and together we build durable revenue that doesn’t reset every month.

Partnership structures vary by state/activity. Final terms confirmed during onboarding.

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