Joint Venture Partnership Model
Turn Lead Generation Into a Long-Term Insurance Asset
If you know how to generate demand, you shouldn’t have to become licensed, hire a service team, or manage carrier relationships. Partner with RIGHTSURE and build recurring income — without running an insurance agency.
Important: RIGHTSURE does
not purchase leads. We form joint venture partnerships where you participate in new and renewal revenue and help build a transferable book of business.
New + renewal income
Participate in ongoing policy revenue, not one-time lead payouts.
Build a sellable asset
Your partnership creates a real insurance book of business with long-term value.
We do the hard work
RIGHTSURE handles quoting, sales, service, renewals, and claims support.
Who this partnership is for
Lead generation agencies
SEO & content publishers
Paid media operators
Affinity groups & associations
Fintech & platform ecosystems
How the joint venture works
1
You generate demand
Send insurance-ready consumers from your channels or platforms.
2
RIGHTSURE converts & fulfills
Our licensed, famously friendly team handles sales, service, and retention.
3
You earn recurring revenue
New business plus renewals build a compounding revenue stream you can own.
This is not lead selling. This is aligned growth — where conversion, experience, and renewals matter to both sides.
North America’s Most Awarded Insurance Firm
Famously Friendly Humans
Built for speed & retention
Start the conversation
No forms. No lead selling. Just a direct conversation about building something meaningful together.
Get Started TodayFrequently asked questions
Do you buy leads?
No. RIGHTSURE only works through joint venture, revenue-sharing partnerships.
Do I need an insurance license?
Typically no — RIGHTSURE handles licensed activity. Final structure depends on your channel and state rules.
What lines of business are supported?
Auto and home are the foundation, with expansion options depending on fit.
Stop selling leads. Start building a book.
If you can generate demand, RIGHTSURE can convert it — and together we can build long-term value.